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808-742-2777
888-639-9363 |
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 How do developer "High Marketing Costs" affect buyers and sellers? Projects with active on-site Marketing and Sales Programs:
"Average marketing and sales costs were reported to be 33.8%. However, if eliminating the five smallest projects with very limited programs, the average was 40.5%" as reported by the Hawaii Chapter of the American Resort Development Association, September 1992. | High marketing costs for a developer or marketing company means higher prices for timeshare buyers and high commissions to timeshare sellers. For example, if a timeshare developer with average marketing costs of 40.5% sells a timeshare resale for an owner, he must charge at least a 40.5% commission to break even. Many developers also market properties off-site, which can increase their marketing costs significantly over on-site marketing and sales costs. | Timeshare Resales Hawaii has a much lower overhead and a large volume of sales that allows for much lower commissions than developers. | Do Developers resell Timeshares? Developer or developer-associated resale marketing companies have not shown significant documented success of reselling owner's units in the history of timeshares. Developers who are actively marketing could be competing against themselves by reselling units for their owners. After a project is sold out, timeshare developers and timeshare developer marketing companies priority appears to be developing more of their own inventory for their company to market, or selling their foreclosed inventory ahead of reselling for owners. | This is why Timeshare Resales Hawaii was founded in 1989, to give existing owners an opportunity to sell their vacation ownership at a fair price on the secondary market. Timeshare Resales Hawaii represents timeshare sellers only, so there is no conflict of interest in marketing or prioritizing owners property. | Who Controls Market Prices? Because Timeshare Resales Hawaii has lower than developer marketing costs and timeshare owners are willing to sell at below developer prices, timeshare developers have lost sales to our sellers. Ultimately, fair market value is determined by timeshare owners, who realize their prices must be lower than developers and lower than other owners. Should I list my property with a developer resale company? Timeshare developers or developer-associated resale marketing companies have historically solicited timeshare owners to list with them, in an attempt to control the inventory, which eliminates competition from owners selling the same property as the developers. Investigate before you decide to buy or sell timeshare weeks. Verify with an escrow company which records timeshare resales if the marketing company is selling owners' inventory or their own. Find out how many owners' units have been resold and verify the recorded prices for comparable units. Should I list my Timeshare weeks with mainland companies who charge up-front fees? Several brokerage firms, including some name brand firms, are advertising to obtain listings from timeshare owners. Sellers are encouraged to list their timeshare properties with a local licensed broker who does not charge up front fees and who has a proven, track record of sales recorded by the Hawaii Bureau of Conveyances. We Are a Full-Service Brokerage Company
Timeshare Resales Hawaii is a full service brokerage company, specializing in the timeshare resale market throughout the Hawaiian Islands. In the past, timeshare owners have hit a roadblock when trying to sell their weeks. The original developer (who actually becomes a competitor) is of little help because his priority is his existing inventory. In addition, most real estate agencies lack the expertise and marketing knowledge for timeshare resales. Because Timeshare Resales Hawaii has lower-than-developer marketing costs, both the buyer and seller benefit. | |
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